• Stephanie Richardson

Boss Biz Tip #41: Measure Everything

Updated: Aug 26, 2019

One of the most important things I learned in my first year of entrepreneurship is. MEASURE EVERYTHING!

Not "some" things but "everything". To be honest, I'm sure there are things that I am still not #measuring, but I am working to fix that problem.

In the beginning, this was kind of hard for me. A few things I knew I wanted to measure was SALES (who's buying my sh*t) and EXPENSES (how much is all sh*t costing me).

So I quickly signed up for Quickbooks to help me manage and measure this.

Here's What I learned

Measuring Sales and Expenses alone is not enough. I learned that I needed to have a better understanding of my marketing tactics and dig deeper as to what was being purchased. What was working, what wasn't, what is just "ok".

Once I figured out what was working, I was going to double down on that tactic and ditch everything else.

So here's some more insight and info about the tools I love:

Sales- I had to get a little more granular with this. It wasn't enough to know that someone booked a cleaning service, but I needed more. I needed to what add-ons were the best selling (example- carpet cleaning) and which cleaning services had the lowest profit margins. Once I really looked into my backend data, I was able to make some adjustments....and raise prices (hallelujah)

Landingi - I use PPC (pay per click) ads. Each ad leads to a specific landing page. Landingi allows me to see how many people are landing on each page and from which keyword they are coming from. From here I can measure ad performance and run some split tests to determine my best ads.

Call Rail - A good number of my customers convert via phone call. For each landing page that I have created (via Landingi), I assign a unique phone number to that page using Call Rail. This allows me to see which keywords and landing pages are producing the most conversions via phone calls. I also use a Call Rail phone number if I am doing offline marketing as when I post my flyers up at Starbucks and Panera shame in my game....AT ALL!

Google Analytics - Every single online business needs google analytics. This tool pretty much tells you everything that is going on with your website; where your traffic is coming from, which online marketing tactics are converting, how much you are spending for conversions etc.... It's pretty much to the "God" of online data. I integrate this sh*t with everything.....I connect it to Call Rail and each of my Landingi hosted landing pages have my google analytics script code added. 

Hope this helps. Can't wait to share more.

73 views0 comments

Recent Posts

See All